I think, overall, this guy is probably exaggerating. but still some interesting viewing:
http://blog.futurestreetconsulting.com/?p=62*
and this is a vaguely famous text also, may be worth a read... will let you know if i do!
* video content had quite a cool feature people's comments come up in little popups while the video is playing... neat. mind you, on the internet you get comments and you get comments...
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